Long time no podcast.
Thank you for being a longtime Power of Podcasting subscriber. It has been awhile since I've uploaded a new episode.
Lots has happened and changed with my business, my focus and very recently with the world.
This is the last episode of the Power of Podcast before we transition this podcast feed into the BRAND NEW podcast... The Creative Business Show.
I'm very excited about this show and the direction it's going.
Hopefully you'll go on this journey with me.
See you in the very first episode of the Creative Business Show!
Resources
YouTube Channel : NickPalkowski.com/YouTube
Website : NickPalkowski.com
Producing high quality content on a consistent basis can be tough!
It can take a lot of work and time.
But.... there are things you can do to make it easier.
On this episode, we will dive into the power of systems and how you can create them for your podcast.
Subscribe to the Show
- Facebook.com/NickPalkowski
- YourPodcastGuru.com/iTunes
- YourPodcastGuru.com/TV
- YourPodcastGuru.com/YouTube
- GooglePlay
- Power Of Podcasting Community
Episode Sponsors
Links Mentioned In This Episode:
Recently I had the chance to spend the day with Michael Hyatt, author of Platform: Get Noticed in a Noisy World, to talk about focus and productivity.
I had the privilege of being part of the beta group for his course that I highly recommend: Free to Focus. In this podcast, I share how the course has impacted my life and my business.
I’ll discuss some of the lessons I’ve learned from Michael including:
- Mega Batching
- The four different zones that our tasks fall into
- Deciding where to eliminate, automate, or delegate
- The importance of hiring the right people
- The importance of having emotional support
Make sure to check out Michael's "7 Deadly Sins of Productivity" webinar. You won’t regret it. http://YourPodcastGuru.com/FocusWebinar
- Facebook.com/NickPalkowski
- YourPodcastGuru.com/iTunes
- YourPodcastGuru.com/TV
- YourPodcastGuru.com/YouTube
- GooglePlay
- Power Of Podcasting Community
Episode Sponsors
Links Mentioned In This Episode:
- Michael Hyatt
- The 7 Deadly Sins of Productivity
- Podcasting For Profits Membership
- Power Of Podcasting Group
Membership sites are an amazing way to serve your audience at a deeper level than a course or a podcast possibly could. Mike and Callie over at The Membership Guys teach people how to plan, create, and grow outstanding membership sites.
I'll talk to Mike about how a membership can fit into your podcasting business, and how they've used podcasts to grow their membership site.
Subscribe to the Show
- Facebook.com/NickPalkowski
- YourPodcastGuru.com/iTunes
- YourPodcastGuru.com/TV
- YourPodcastGuru.com/YouTube
- GooglePlay
- Power Of Podcasting Community
Episode Sponsors
Links Mentioned In This Episode:
This special episode will feature a masterclass recording from Podcast University where I talk to Matt McWilliams about affiliate marketing
If you’ve spent any time in the information marketing world you’ve likely seen one of the people you’ve followed promote someone else’s product launch. There’s a good chance that Matt has had a hand in that affiliate launch.
Matt is an affiliate manger for launches by experts like Michael Hyatt, Jeff Goins, Ray Edwards, Lewis Howes, Brain Tracy… and many more.
He’s the person the big names trust to run the affiliate launches and I’ve brought him here to discuss how you as a podcaster can have success as an affiliate.
Subscribe to the Show
- Facebook.com/NickPalkowski
- YourPodcastGuru.com/iTunes
- YourPodcastGuru.com/TV
- YourPodcastGuru.com/YouTube
- GooglePlay
- Power Of Podcasting Community
Episode Sponsors
Links Mentioned In This Episode:
Urgency can be an extremely powerful mental trigger in your sales process. On this episode of the Power of Podcasting we will talk with Jack Born, creator of Deadline Funnel, all about how you can build urgency in your sales funnel
Episode Sponsors
Keep learning. Keep growing. Keep succeeding!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode:
In this episode we ask the big question and dive into how podcasting and live video can go hand in hand.
Subscribe to the Show
Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
Episode Sponsors
Keep learning. Keep growing. Keep succeeding!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode:
Your growing business dream requires your customers’ trust, something that Neil Mathweg knows a thing or two about. You’ll learn how to position yourself to earn someone’s trust before they even interact with your brand, and how to position yourself to work with people who want to work with you. Come discover the ‘attraction model’ and how it prevents burnout and a rollercoaster ride of sales.
Subscribe to the Show
Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
Episode Sponsors
Keep learning. Keep growing. Keep succeeding!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode:
Spencer Smith shares the metric that is even more important than ROI.
Subscribe to the Show
Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
Episode Sponsors
Keep learning. Keep growing. Keep succeeding!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode:
LinkedIn can be an extremely powerful platform for building your brand. Wayne dives into some great strategies on how to grow your business with this often overlooked platform.
Subscribe to the Show
Join us LIVE on Wednesday! We’re LIVE on Facebook every Wednesday at 10 am CST, helping you harness the power of podcasting. Join LIVE and participate in the conversation.
Episode Sponsors
Keep learning. Keep growing. Keep succeeding!
You’re going to learn a lot from the free content available on Power Of Podcasting! But let’s not pretend it’s easy!
The information and strategies don’t amount to anything… if they are not implemented!!
That’s the piece I’ve seen hold so many people back. It’s easy to become overwhelmed and stuck when it comes to taking action. Or even knowing which advice to take action on!!
That’s where Podcast University comes in. We are here to help you get unstuck and keep you moving forward. To help you continue to share your message while making an impact and income. Sign Up For Podcast University Now
Links Mentioned In This Episode:
Learn how to define your ideal customer to help you fast track building your brand.
A few weeks ago I launched my latest podcast but this one has a unique twist... it's also a live streamed show.
There were 5 big lessons learned from this... semi successful... launch. I'll go over the good, the bad, and the ugly in this stream.
Learn how you can build a partnership with other brands to help serve your audience.
http://yourpodcastguru.com/041
"I want to interview other entrepreneurs" ....or speakers, ....or experts, ....or _____ (fill in a topic area).
This is most peoples approach to creating content for their podcast.
At best this approach is short sighted.... at worst pure laziness.
Yes interview podcasts are popular. And yes you SHOULD consider having them in your episode line up.
But to only focus on interviews is doing your audience, your podcast, and yourself a disservice.
To get the most out of your podcast there are four types of podcast episodes that I believe make for a great podcast line up.
On this episode, I'll dive into what each of those four episode types are and why you'd want to consider using them in your show.
Resources
Shownotes : http://YourPodcastGuru.com/043
Freebie : http://YourPodcastGuru.com/Download43
Podcast University : http://YourPodcastGuru.com/PodcastU
How do I find the right niche?
I hear that question all the time.
Well you're in luck because in this episode I'm talking with Chris Rudolph and we will be diving into "Finding The Right Niche For Your Podcast and Business"
You've probably had about the importance of narrowing your focus to a very specific niche because as they say "the riches are in the niches."
BUT... very few people actually tell you how to pick one!
Chris and I walk you through some very actionable steps to help you narrow your niche allowing you to really connect with your audience.
This is extremely important if you truly want to maximize your impact and income with your podcast and business.
By now, I am guessing you've probably heard about the importance of narrowing your focus to a very specific niche or have even heard the phrase "the riches are in the niches".
During this show, Chris share the 3 keys to finding the right niche for you and a ultra simple way to decide between 2 niches (even when it seems impossible to pick just one)
In this episode I answer some of the most common podcasting questions I get.
Some of the questions include:
- What Equipment do I need?
- Is podcasting right for me?
- Is there a certain day that works better?
- How frequently do you release episodes?
- What parts do you outsource? Or do you do it all yourself?
- What if I’m not an expert?
- I don't know where to start
I'm a big believer that today the only way to really grow a business is to consistently add value to your audience.
That applies to any business whether you're a restaurant, real estate agent, or an author.
In this episode of the podcast, I sit down to talk with Amber Swenor, founder of Strategic Partners Marketing and Amberdella Consulting.
Amber knows that an effective marketing strategy is built upon a brand foundation, taking into account why your business exists, for whom and the promise that you make to that audience. A brand is more than colors and logos. It’s how people feel about your business.
We dive into that an more on this episode!
.
SUBSCRIBE TO THE PODCAST
SUBSCRIBE TO THE VIDEO PODCAST
RESOURCES
If you are looking to grow your audience fast I'll dive into one of the best strategies for doing just that on this episode of the podcast.
Are you ready to live the life you've always wanted?
Too often people walk through life bouncing from one event to the next, allowing life to dictate their path.
In this episode we will talk to Aaron Walker the author of View From The Top.
Aaron is a businessman and Life Coach that has inspired many through his leadership, mentorship, and consistent pursuit of excellence. He has over 35 years of business experience and has started 12 different businesses in a variety of industries. He has grown his latest, a Life Coaching and mentorship business, mainly by being a guest on podcasts.
In this episode, you'll learn:
- How to effectively use podcasts to get more clients!
- How to be an amazing podcast guest
- The importance of finding the right group of people to hold you accountable
- Why you need to learn from the challenges you've faced
- How to live a life of significance
RESOURCES
As a coach, you're already GREAT at what you do... teaching.
Let's put those skills to work in the most effective marketing tool there is... podcasting.
I'll dive into the strategies that you can use to build a relationship with your audience and grow your coaching business in a natural, automated way.
In this episode, you'll learn:
- How to effectively use podcasts to get more clients!
- The 3 Part Marketing Strategy for podcasts
- The 5 stages of building a podcast business (and what stage you are!)
- How to SELL with podcasts
- Repurposing your podcast episodes
- The biggest MISTAKE to avoid with podcasting!
- ... and lots more!
If you are serious about getting consistent clients to your business and growing powerful platform then you need to be taking the actions that get the best results.
Those results aren't coming from commenting in Facebook groups, spending hours each day on social media, watching webinars your never take action on, or tweaking your website till it's perfect.
The best results come from getting in front of the your ideal audience members with minimal effort.
One way to do that is by leveraging other people's audiences through media coverage or guest podcasting.
That's exactly what Adrienne Dorison wants to help you do!
On this episode Adrienne talks about her Expose Your Business challenge and how you can grow your business by adding value to other people's audiences.
In this episode, you will…
- Learn the basics of getting media exposure
- Hear about the Expose Your Business Challenge and how Adrienne is using it to build her community
- Discover the unique strategy behind Adrienne's new Pop-Up Podcast (hint: I think it will be EXTREMELY EFFECTIVE)
- Create an action plan to get more exposer for your business
It's now the final day of the 5 Day Get Started Podcasting Challenge!
Before we get to the final challenge, however, I just wanted to say thanks! First, to everyone who followed along with this challenge, especially those who pushed hard through those fears that popped up when recording an episode for the first time.
Imagine the people you may be able to help or provide service to. Don't ever let that fear stop you from potentially helping them, because remember - a successful business is one that serves!
Whether you finished your recording or not end of this challenge, it doesn't really matter to be honest. What matters is this:
You are taking action!
That's more than what 99% of the people who only dream to start something like this someday can say.
I'm getting a little off tangent here, and I know you're anxious for day 5's instructions, but I just had to share this because it's so important!
As you probably can tell, at lot of this "business stuff" is definitely related to what's happening in the mind. Mindset is everything, because without the right mindset, your'e not going to give yourself the full energy you need to succeed.
You're on your way though, you've been doing great these past few days, so let me stop rambling here, and get to it.
TRANSCRIPT
Download the Transcript for Episode #032 (PDF)
SUBSCRIBE TO THE PODCAST
SUBSCRIBE TO THE VIDEO PODCAST
RESOURCES
PodcastingChallenge.com
YourPodcastGuru.com/itunes
YourPodcastGuru.com/TV
YourPodcastGuru.com/YouTube
YourPodcastGuru.com/Facebook
We're now into Day 4 of our 5 Day Get Started Podcasting Challenge!
If you've been following along, you now have a selected your equipment, built a solid foundation for your podcast business, and discovered how you can stand out from the crowd.
Now it's time for an exciting (and sometimes nerve racking) moment.... recording your first episode!
One of the greatest things about podcasting is... there are NO RULES.
You can design your show any way you want, you want a 60 second interview show...great. If you want a 4 hour solo episode...awesome. As long as it’s entertaining and useful to your audience people will listen.
One of the worst things about podcasting is... there are NO RULES. The freedom and possibilities can be paralyzing to many people.
To help overcome that resistance and give you a little direction in terms of how to script out your solo episodes I wanted to offer two script templates that you can use as a jumping off platform. Of course, feel free to toss the templates and find the flow that fits your show.
Also, when recording your very first episode there are three key items you want to cover. The reason is that the first episode will be one of your most listened to episodes. It doesn’t matter if people join you on episode 25, 100, or 700 a certain percentage will jump all the way back to the beginning to listen to that very first episode to find out about you and the podcast.
Now it's time to get to work and hit that record button!!
TRANSCRIPT
Download the Transcript for Episode #031 (PDF)
SUBSCRIBE TO THE PODCAST
SUBSCRIBE TO THE VIDEO PODCAST
RESOURCES
PodcastingChallenge.com
YourPodcastGuru.com/itunes
YourPodcastGuru.com/TV
YourPodcastGuru.com/YouTube
YourPodcastGuru.com/Facebook
We're now into Day 3 of our 5 Day Get Started Podcasting Challenge!
Great work!
You now have a selected your equipment and built a solid foundation for your podcast business.
Now it's time to talk about getting your podcast to stand out!
You won't get listeners if your branding and visuals don't speak to your ideal audience.
iTunes is by far the largest podcast directory. This is where people go to find new podcasts to listen to (even if they use a different player they are likely still connected through iTunes).
iTunes (and other directories) are essentially search engines for podcasts.
In order to stand out to the right potential listeners you need to do three things Get Found, Get Listeners, and Get Fans. Day three of the Podcasting Challenge will help you do just that.
In this training video you'll discover the key areas you need to focus on in order to be sure your podcast is discovered, listened and subscribed to.
TRANSCRIPT
Download the Transcript for Episode #030 (PDF)
SUBSCRIBE TO THE PODCAST
SUBSCRIBE TO THE VIDEO PODCAST
RESOURCES
PodcastingChallenge.com
YourPodcastGuru.com/itunes
YourPodcastGuru.com/TV
YourPodcastGuru.com/YouTube
YourPodcastGuru.com/Facebook
Have you set up your recording studio yet?
This episode of the podcast we will dive into the best year options for your budget and style you want to record. This episode is from Day 2 of the 5 Day Get Started Podcasting Challenge that I am releasing here on the podcast to everyone.
Last week's episode, you were told to build your foundation for your podcast business.
In the Power Of Podcasting Facebook Group, dozens of you reported that you were able to plan a solid foundation for your show! If you aren't in the Facebook group already, I highly recommend you check it out. It's a great resource for not only inspiration and to see that this is actually a process that works, but to get some help and encouragement too. Honestly, I'm blown away from how involved many of you are in helping others in there. Thank you for that!
Now it’s time to move on to one of the questions I’m asked the most, "What gear do I need?"
I'm going to keep it simple for you though, as always, and before I get to the instructions for today and continue the challenge, there's one important note I want to make about how many of you probably felt during Day 1 of this challenge...
When I asked you to spend time answering your foundational questions, I knew that this was going to be one of the hardest parts of the process, because too often we want to skip ahead to the sexier pieces (like gear).
Immediately, I started getting questions about how specific the answers needed to be, if they could wait to answer the questions, or if they could even skip questions all together.
These are completely normal feelings to have. But the urge to breeze past these questions is one you need to suppress. These questions are important to creating a solid foundation that will help you grow more and faster down the road. Sometimes to go fast you need to first go slow.
So if you missed finishing Day 1, go back and be sure to answer all the Foundational Questions.
In this training video I’ve broken the decision down for you into the 6 main components you need to consider and then gave you my recommended equipment for each combination. There’s no need to get too involved in equipment reviews, spending days researching which exact microphone to buy. That is just a fancy way of procrastinating. Make your selection and move forward.
You can always upgrade or purchase additional equipment as you learn more about your specific podcasting needs but those are things you won’t know until you start recording episodes. So make an equipment selection and start recording.
SUBSCRIBE TO THE VIDEO PODCAST
RESOURCES